Grand Opening of Krispy Kreme Bogota, Colombia Doughnut Factory
Planned for October 24, 2014
WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Oct. 23, 2014--
Krispy Kreme (NYSE: KKD) announced today that its first store in
Colombia is expected to open on Friday, October 24, 2014, in partnership
with its franchise partner, IRCC Ltda., a subsidiary of VA! Group. The
new Bogota, Colombia shop will mark the sweet treat retailer‘s inaugural
entry into South America.
“It feels incredible to be the first Krispy Kreme franchisee in South
America. We are eager to introduce this beloved brand and Krispy Kreme’s
great-tasting doughnuts to the people of Bogota,” said Felipe Baptiste
Liévano, President of VA! Group. “We are confident that our fellow
Colombians will enjoy the melt-in-your-mouth deliciousness of the hot
Original Glazed® doughnut, and that the unique in-store experience of
the Doughnut Theatre™ will bring smiles to the faces of guests of all
Located in Bogota’s popular Pepe Sierra neighborhood, the 5100 square
foot Doughnut Factory’s three levels feature indoor and terrace seating
for 150 guests accessible by a glass enclosed stairwell and elevators.
The focal point of the store will be Krispy Kreme’s iconic Doughnut
Theater® viewing area, where customers of all ages can enjoy watching
the melt-in-your-mouth doughnut varieties being cooked, filled and
topped in front of them anytime the Hot Doughnuts Now® sign is on.
“We are excited to partner with IRCC Ltda. in bringing Krispy Kreme’s
one-of-a-kind products and experiences to Colombia,” said Dan Beem,
President – International of Krispy Kreme. “We look forward to joining
in the grand opening celebrations as the Hot Light is illuminated for
the first time in Bogota.”
The new shop will offer an assortment of great tasting doughnut
varieties, including Krispy Kreme’s signature Original Glazed® doughnut,
and a wide range of coffees, teas and iced beverages.
About VA! Group and IRCC, Ltda.
VA! Group is the leading restaurant operator in Colombia in terms of
sales, units and geographic coverage, with 285 units and presence in 42
cities across the country. The VA! Group has several of the most
recognizable brands in the industry, including Hamburguesas El Corral,
El Corral Gourmet, and Beer Station (all part of IRCC, Ltda.) as well as
Papa John’s, Leños & Carbón, Yogen Früz, and Paneroli. The VA! Group
started operations in 1983, and today it has operations in Ecuador,
Chile, Panama and the US through a franchise model.
About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet
treats, including its signature Original Glazed® doughnut. Headquartered
in Winston-Salem, N.C., the Company has offered the highest-quality
doughnuts and great-tasting coffee since it was founded in 1937. Krispy
Kreme is proud of its Fundraising program, which for decades has helped
non-profit organizations raise millions of dollars in needed funds.
Today, Krispy Kreme can be found in over 875 locations in more than 20
countries around the world. Visit us at www.krispykreme.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141023005050/en/
Source: Krispy Kreme
Lafeea Watson- PR and Media Manager