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Krispy Kreme Gets Revved Up for 45 Days of Heart-Pounding Philanthropic Fun

Krispy Kreme Annual Drive For 45 Campaign for Victory Junction Starts April 5th at Participating Locations

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Apr. 4, 2014-- For six consecutive years, fans of Krispy Kreme doughnuts and coffee have helped to provide life-changing summer camping experiences for children with chronic or serious illnesses through donations to the Krispy Kreme Drive for 45 Campaign. Benefiting the Victory Junction Camp in Randleman, NC, the 45-day philanthropic effort runs April 5 through May 19 at participating Krispy Kreme US location. Visit Krispy Kreme.com/drivefor45 for participating locations and program details.

“Each year, chronically ill children from across the country come to Victory Junction to laugh and play and forget about being sick for a while,” said Lafeea Watson, PR and Media Manager, Krispy Kreme. “That's why Krispy Kreme is proud to team up with Kyle Petty and Victory Junction for our annual Drive for 45 Campaign. Please join us in making a difference in the lives of hundreds of children by making a donation at your nearest participating Krispy Kreme location.”

"Not only does Krispy Kreme offer its customers an opportunity to donate to Victory Junction, the company encourages volunteerism, and takes time to educate its employees and consumers about camp and the children we serve,” explains Kyle Petty, Victory Junction Co-Founder. Our long-time partnership with Krispy Kreme has allowed over 700 children to reach beyond their illness."

Here are a few easy ways to donate to the Krispy Kreme Drive for 45 Campaign, April 5 through May 19, at a participating Krispy Kreme location near you.

  • At Checkout- Make a $1, $2, $5 or $45 donation at checkout. A paper Drive for 45 certificate will be displayed in-store, throughout the campaign, in recognition of your support.
  • “Round Up” – Tell the cashier to ‘Round Up’ your purchase amount to the nearest dollar. The difference is your donation.
  • Tire Banks – Make a pit stop and drop your donation inside a Drive for 45 Tire Bank at your nearest participating Krispy Kreme.

Founded and operated by Kyle and Pattie Petty in Randleman, North Carolina, the Victory Junction camp is a non-profit organization that enriches the lives of children with chronic medical conditions or serious illnesses by providing fun, unique and life-changing camping experiences in a safe and medically-sound environment. The number 45 is a tribute to their son Adam Petty, former NASCAR #45 car driver who lost his life during a tragic racing accident in 2000.

Learn more about Victory Junction at VictoryJunction.org.

Connect with Krispy Kreme at KrispyKreme.com, Facebook.com/KrispyKreme, or Twitter @KrispyKreme.

About Victory Junction:

The mission of Victory Junction located in Randleman, North Carolina, is to enrich the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment. The program offers a week of exhilarating, challenging and nurturing fun under comprehensive, but unobtrusive, 24-hour medical supervision. Activities include arts and crafts, woodshop, an adventure course, archery, swimming, boating, fishing, horseback riding, music and theater, and a special NASCAR-themed program area complete with race cars, racing simulators, and racing gear. Visit Victory Junction at www.victoryjunction.org.

About Krispy Kreme:

Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 800 locations in more than 20 countries around the world. Connect with Krispy Kreme at www.krispykreme.com.

Source: Krispy Kreme

Krispy Kreme
Lafeea Watson, PR and Media Manager
336-726-8878
lwatson@krispykreme.com