WINSTON-SALEM, N.C.--(BUSINESS WIRE)--May 13, 2014--
Following an extensive search and review period, Krispy Kreme has
appointed VML as its global digital agency partner.
Known for creating best-in-class digital experiences for such iconic
brands as Kellogg’s, Kleenex, Gatorade, Dell and Southwest Airlines, VML
will assist Krispy Kreme in the strategic development and implementation
of worldwide fan engagement.
“Krispy Kreme has been on an accelerated path in growing its digital
presence over the last several years, making it a key driver in our
marketing mix,” explains Dwayne Chambers, Senior Vice President and
Chief Marketing Officer, Krispy Kreme. “VML was chosen for their obvious
understanding and passion for our brand, their presence in the global
markets in which our fans enjoy our products, and for their demonstrated
ability to successfully execute unique and memorable campaigns on a
global scale. They have proven themselves as innovators and thought
leaders in helping notable brands create, execute and drive ROI through
digital innovation. We are truly excited to partner with VML as we work
to enhance our global presence through digital media.”
VML will develop marketing and communications campaigns and content
across new and existing digital, social, and interactive media channels.
They will work in conjunction with Krispy Kreme’s internal marketing and
brand development teams, and design agency partner Shapiro Walker Design.
“VML is so proud to have the opportunity to work with such a truly
iconic and beloved brand as Krispy Kreme. We connected throughout the
process on so many levels. But at the heart of it was a shared belief
about contemporary marketing, the importance of a global perspective and
consumer loyalty, and a vision for an innovative digital partner,” said
Jon Cook, CEO and president at VML. “VML and Krispy Kreme both put a
premium on strategic thought and creativity, and the need for full
capability, but with a digital heart. We could not be more excited to
get started together.”
VML is a global marketing agency that delivers forward-thinking ideas
and solutions for the world’s most influential brands, including:
MillerCoors brands Coors and Coors Light, Charter Communications,
Colgate-Palmolive, COBRA PUMA GOLF, Dell, Gatorade, the Kellogg Company,
Kimberly-Clark, Microsoft, NAPA AUTO PARTS, PepsiCo, Southwest Airlines,
U.S. Soccer, Tennessee Tourism, Wendy’s and Xerox.
Founded in 1992 and headquartered in Kansas City, Mo., VML joined the
world’s largest communications services group, WPP, in 2001. VML has
more than 1,900 employees with principal offices in 24 locations across
About Krispy Kreme
Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality
sweet treats, including its signature Original Glazed(R) doughnut.
Headquartered in Winston-Salem, N.C., the Company has offered the
highest-quality doughnuts and great-tasting coffee since it was founded
in 1937. Krispy Kreme is proud of its Fundraising program, which for
decades has helped non-profit organizations raise millions of dollars in
needed funds. Today, Krispy Kreme can be found in over 800 locations in
more than 20 countries around the world. Connect with Krispy Kreme at www.krispykreme.com.
Source: Krispy Kreme
Lafeea Watson, 336-726-8878